Content solutions that help our clients achieve more
From long reads and deep dives to snappy socials, beautifully executed reports to delightfully retro (and cunningly effective) print magazines, we deliver the content you need to help you meet your business goals
Our five-step process for more effective content is as simple as ABC, but with added D and E for good measure.
OUR PROCESS
We like to start with an audit of the content already available, There’s no point duplicating what you have. Also, we’ll discuss what’s needed this time and pick your brains on what’s worked and not worked before. Plus, what do you want to achieve, by when and for whom? How big (or small) is the budget, who do you want to reach and what key messages do you want to convey?
Audit
Whether it’s an in-depth report, a short case study or a ghost-written blog, once that shiny piece of new content has been approved and is ready, it won’t achieve much sitting on a shelf or hidden on your website. Part of the initial planning stage (if we were involved) would have included a discussion of how, where and when to distribute and who you want it to be shared with.
Distribute
And so to the content creation . It’s always tempting to skip the briefing and strategy stages and leap straight into to this stage. For some clients that works, where they have a clear plan and a detailed strategy in place. As long as someone has done the upfront thinking, we’re happy to deliver the content. And we’re agnostic on approval. We’ll just fit in with whatever process is already in place.
Create
Now we’ve got an idea of your objectives, we can start to talk strategy and tactics. What might it be a good idea to do this time? Is there a traditional approach that will work well or is this a time for something radical? Is this a time for innovation and risk or a time to play it safe and keep it simple? And as we talk through ideas, we’ll be thinking of how and where the content will be shared.
Brainstorm
Think of this as the first step towards even better content next time. We use a thorough dashboard of analytics to evaluate content engagement, referring back to your objectives. How else will you know what return on content investment (ROCI) you’re getting? And how else can you learn for the next project?
Evaluate
